Quids In! “Consumers Consumed”

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July 12, 2016 Comments (0) Views: 2364 In the Media, Let's Change This, Partners

Press Release – Pay Now Button

  • Pay Now button allows social landlords to buy direct on behalf of residents
  • Social landlord residents can access fair and ethical borrowing from Fair for You with direct link to its digital high street
  • Residents receive support and information from being Fair for You customer

Social enterprise and ethical lender, Fair for You has launched a Pay Now facility on its website. This will allow social landlords who wish to support its work to buy direct from it at market comparable prices in the knowledge that this will support Fair for You’s work, and enable it to continue to offer services to more customers.

Fair for You is already working with, and being actively promoted by, many social landlords across the country. This development allows social landlords an arrangement whereby they can fund items for their residents, where they are experiencing financial hardship and should not be taking out any further debt at this time.

This arrangement will be subject to prior approval and under an SLA with Fair for You. It is an alternative way of a social landlord providing a hardship grant to a resident, but equally importantly, it enables the resident to benefit from using Fair for You next time they need another item, and when a hardship grant is not likely to be available.

The landlord provides a voucher for a specific, essential item to the resident, who then is able to choose the item for themselves from the Fair for You website, up to the amount being made available.

From the landlord’s perspective, it can be confident that their beneficiary will get the goods in 2-3 days, delivered in a specified time slot, with any old item and all packaging removed, and installed (if appropriate) at reasonable cost.

These two new developments have been driven by requests from many in the sector who support Fair for You. This facility not only helps Fair for You to continue its work, but also allows social landlords to fund items on behalf of its residents, who will then have access to the support and information provided by Fair for You for the duration of the loan.

Commenting on this extension to its offering, Founder and CEO Angela Clements said: “Despite having just six months’ trading under our belt, we’re delighted to be able to extend our offering to social tenants at this stage. This is part of our on-going plans to provide a range of holistic and supportive services to meet the needs of those who wider support sector. I would invite any social landlords who are keen to discuss how this service might work for them to get in touch with us.

“Whilst it’s still early days for our unique approach, our early customer response and feedback continues to be extraordinary and shows how our business can be truly transformational for many of our customers. We have spent the last two years listening to prospective customers, what they like and need from an online lender, and then designed our offering and approach based on what they told us.

“We are saving each of our customers many hundreds of pounds, by supplying essential household items at high street prices, which include free delivery and by not imposing high cost warranties or insurances, or levying late fees. We think that this straight-forward approach will appeal to many social landlords.”



Notes to editors:

  1. Social landlords who are keen to discuss how this solution might work for them are invited to contact Angela Clements direct on 0121 796 6761.
  2. The Rent to Own business model relies upon costly hire purchase arrangements whereby the customer has a credit agreement but does not actually own the goods outright until the last payment. Fair for You is different in that it is a credit provider, and therefore its customers own the goods outright from day one.
  3. There are now almost 400 Rent to Own stores nationally, a figure that has grown by over 140% since 2008, offering low income households credit to spread the cost of purchasing consumer goods from furniture and large household items such as cookers and washing machines to electrical items such as TVs and computers. Typical RTO customers are young mothers (often lone parent), living in rented accommodation and almost exclusively from low income households that are wholly or partly reliant on welfare benefits.
  4. Fair for You Enterprise CIC is a social enterprise which is authorised and regulated by the FCA, and wholly owned by a Registered Charity, Fair for You Ltd.
  5. Fair for You is a lender who lends to allow the purchase of goods from approved retailers on its website –
  6. The median income of FFY customers is just £170/week, making them amongst the poorest 25% of the population, and they can ill-afford the high cost charged the high-cost RTO sector.
  7. Fair for You seeks to change the way we lend to lower income households, by allowing them to pay weekly to enable them to purchase household essentials. It arose out of the credit union sector, and offers customers access to brand new household goods, from fridges and washing machines to cots and beds, on affordable, flexible repayments that allow over-payments and occasional breaks.


Media enquiries:

All media enquiries should be directed to Adrian Oldman, Head of Communications on 07772 808 267

Quotes and interviews with Angela Clements and Fair for You customers can be arranged by contacting Adrian Oldman.



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